Decide what Mark(s) you wish to Protect

The first step in obtaining registered trade mark protection is to decide which marks (such as brand names and logos) you wish to protect.

Separate trade mark applications (and subsequent registrations) are generally required to protect each different mark. That said, where there are only minor variations between marks (such as different colour combinations) which do not substantially alter the overall appearance of a mark then it is possible, in the UK, to file a single “series” application for such marks which is far more cost-effective than the filing of a separate trade mark application for each minor variation.

We recommend that you consider seeking registered trade mark protection for all marks (such as brand names, trading names and logos) which you use and deem to be of commercial value to your business.

For example, you may wish to consider obtaining registration for a brand name which you use to identify your business’ particular goods or services from those of competitors. This would be by filing a trade mark application for the words of your brand name.

Alternatively, or additionally, you may have a logo which you use to identify your business’ particular goods or services from those of competitors. In this case, you may want to file a trade mark application for the logo, to protect its graphical features under trade mark law.

Next – Decide which goods and/or Services you wish to Protect