Deterrent Effect

Once applied for, your registered trade mark will appear on the relevant trade mark register. In the UK, the trade mark register is operated and maintained by the UK Intellectual Property Office (“UK IPO”) and in Europe the trade mark register is operated and maintained by the Office for Harmonisation in the Internal Market (“OHIM”). In each case, the trade mark register is open to public inspection.

If your business is considering adopting a new name, logo or brand identity then you may (and generally should) undertake “clearance searches” of the register in order to identify any existing identical or similar trade marks, whose owners may object to your use of the identical or similar mark. Therefore, if an identical or similar trade mark is identified from searches of the register you may decide to choose an alternative brand.

Accordingly, registration of your trade mark should reduce the likelihood of a third party choosing an identical or similar mark (such as your brand name or logo) to your own.

For more information on clearance searches, please refer to the What Can you Register as a Trade Mark section.

Next – Opposing Third Party Registrations