Introduction to Trade Marks
Intellectual property (IP) rights can protect including your designs, inventions, the literary or artistic content you create and any brands and names that you trade under.
Each of these things are vital to most businesses and help to set you apart in a competitive marketplace. IP rights can also be valuable commercial assets in themselves, which can be licensed, transferred or even sold.
Seeking early professional advice can avoid future disputes, which are often costly, time-consuming and demanding.
IP arises in the expression of ideas and comes in many forms. There are 4 main types of IP:
- Trade marks
- Design rights
Trade marks protect the marks that you use in trade (such as brand names and logos) to distinguish your business and your goods and/or services from those provided by third parties.
Brands are the way that customers can tell you apart in a competitive marketplace. You may use trade marks to identify your company or even to differentiate between the different types of products or services that you provide. Strong trade marks can make a business and if you have a desirable brand your customers will return to you.
A trade mark can be a valuable commercial asset in itself, which adds value to your business generally.